Driving school advertising facebook

I decided to experiment with driving school advertising on facebook since it has over 140 million users worldwide even though I'm only interested in 17 - 40 year olds in London who might want to learn to drive.

Ask any successful business person, and they will tell you it takes money to make money, so advertising and marketing needs a budget set aside for it as well.

The purpose of my marketing campaign on facebook was to attract people to a new page I had created which will serve as a hub to drive targeted traffic to my main website. I'm going to share the results here just so you can see how I got on, you can then decide if you should use a similar approach for your driving school marketing efforts.
If you need advice on how to setup a facebook marketing page for your driving school, then go to Self made minds.

I logged into my facebook account, and created a marketing campaign for the page, and opted for the pay per click basis as opposed to the number of impressions, since the object was to get fans to subcsribe.
Having selected the target market including, age, geographical location, interests, the system then recommended a bid amount for how much I was to pay for each facebook user that clicks on my advert 75p, but I was not going to pay that amount as it was too much and I only wanted to pay a maximum of £5 each day the advertisement was running.

So for the first day I only bid 10p and within the 24hrs my driving school advertisement only had 3 impressions(number of times it was shown), with nobody clicking on it.

For the second 24hr period I decided to double the campaign bid amount to 20p, this then resulted in 16843 impressions with 8 people clicking on the ad and thus being shown my facebook driving instructor page, but only 2 of them actually became a fan and subscribed. This low amount of clicks for such a large number of impressions meant that my adverts were less targeted, so I decided to increase the bid amount to 25p, but narrow the audience only to those interested in driving lessons as opposed to those that liked cars and automobiles.

My 3rd day of advertising gave me 6411 impressions and only 2 clicks, with no conversions, so no progress this time.

Still no more clicks and conversions on 4th day, so I've decided to keep the advert running until I reach my target.

Promoting driving school website

Many of you might already have a marketing driving school website and might be wondering how do I promote it. I'm going to show you an example of how one instructor is doing it.

I was searching on the internet for information about the proposed DSA independent driving changes in october 2010 when I came across the following.

Notice the purple highlighted link on the first page of google.com for the term 'driving test changes 2010' the title of the page is "Driving Test Changes - Reasons to Learn With JSF Now!" clicking on the link takes me to a free press release page where the driving instructor uses the proposed changes to market his/her services and includes 3 links back to the driving school website.

I don't know how long that press release will stay on the first page of google for those search terms, but while it does, the catchy title will surely refer some traffic to the driving school and maybe someone in Gloucestershire will sign up for some lessons.

The use of links in the press release could be improved, as 3 links to the same home page is excessive. If I were the one, I would have a link to the home page, and a second link pointing to a different page which would talk more about independent driving and the DSA changes in October 2010. Having a look at the website of the school, there is one such page, but it contains almost the exact same information from the press release, I would have changed the page a bit, and linked to it from the press release, this would then allow my driving school page gain some authority from the well established free press release website, and in the future people searching for independent driving or dsa test changes in 2010 will hopefully find that page of my advertising website.



If you want more learner drivers to come to you, then you need to TAKE ACTION, don't just read this blog, register your driving school domain name and get a website created.

You need to add relevant content to your website or blog that will benefit readers with the appropriate keywords sprinkled throughout (make sure the words fit into the article naturally without spamming).
Promote your blog or website using tools such as twitter or facebook, in particular if an article is popular or doing well then spread the love! Ask your learners to post links in their social media, they are very willing to do this after a pass!
If you post a picture of them with their pass certificate make sure you write a review (using appropriate words like your brand name and area you cover and get them to endorse i!
You could also write a motoring article for your local newspaper especially if addresses a current traffic or safety issue.

There are no instant results guaranteed, but every little helps as JSF driving school in Gloucester knows.

Choosing driving school name

There is nothing special about choosing a driving school name, but if you are serious about your marketing efforts especially online with a driving school website, then you need to extra careful on what name you eventually choose.

I mentioned previously in one of my earlier school marketing articles that learner drivers will normally search for either "driving lessons town name", "driving instructor place" or "driving school town/city" for this very reason you should make sure that the name you choose includes driving school so that when you register a domain name those words are included as well.

School of Motoring is dead, don't use that in the name of your business. The next thing you now need to do is setup your cheap instructor website.