Driving school Adverts be honest

In my opinion it is very important that your driving school marketing and advertising is honest and not be filled with half-truths. While you might initially get away with exaggerating facts about your business, in the long run it is a bad strategy and will come back to haunt you especially since it is very easy nowadays to spread bad news or gossip via social media such as facebook, etc.

I recently came across a driving instructor website, and the claims on it were far from the truth, the unfortunate thing is that it won't be hard for a potential learner driver to see through the half-truth and this will put them off using their services.

The other thing is that ADIs already have a tarnished image with a lot of the public, many thinking that we are only interested in money, and will try and prolong training, to maximise income so it is in the interest of all instructors that you be honest in your business advertising literature.

Additional Reading
How to market your driving instructor services.
Effective business marketing

Facebook Driving school marketing update

I have now completed my driving school advertising campaign on facebook, and the results weren't very encouraging for my niche of business.

The driving instructor adverts to promote a page of mine ran for almost 3 weeks, and the results are as follows.

1. Stuck to my budget which is good.

2. Ad had over 51,041 impressions, with only 22 clicks which is a very poor click through rate considering it was targeted at UK members who said they were interested in driving lessons. It seems to me that a lot of peope on there just like to hang out, post pictures and while away time!

3. This leads me to believe that facebook is not a good place to advertise on as a driving school owner. If you have had better success using a CPC marketing campaign on facebook, I would love to hear your experience.

4. I did manage to reach my target, but only 5 of the subscribers were a direct result of my ads.

I will be trying driving school advertising on google later on in the year which seems to have a more targeted audience via Adwords, but might be a little more expensive. Subscribe to the blog by email if you want to be notified when my next article is posted, enter your email address in the box provided in the top right hand corner.