If your driving school needs more learner drivers, here is a question for you, what instructor marketing efforts have you tried today?
1. Could you have sent a sms text or better still called some of the people who have called you and made enquiries about learning to drive in the past 3 months (surely you have kept records of all those prospective clients including name). But if they are ready, they will call me, maybe or they might call your competitor.
Even if you only get one driving lesson out of 10 calls, that is better than sitting and waiting for the phone to ring. I use this marketing system regularly to top up sucsessful referals from my driving instructor website.
2. Have you registered that driving school domain name, that you have been putting off for the last 4 weeks? Did you know that all things being equal, a 3 month old domain will rank higher than one that was registered 1 month ago?
3. How about that overdue article you have been planning to write for your driving school website about the complex junction used by your local test centre, don't forget to drive down and take a few pictures to illustrate your maketing article. But if I give free test tips away, people will be able to pass the driving test without having to take any lessons or tuition with me! If you don't put the information on your website, people will not find your website, see it is useful, link to it and pass it on to others! In any case there will still be those who know the theory, but can't put into practise and they are the ones who will call you up especially if they had an attempt with one of your competitors who never quite gave them the helpful tips you shared online.
4. Could you have ordered your driving instructor business cards that you don't have.
5. How about washing your dual controlled instructor vehicle, so that it looks more attractive and those school advertising graphics can really shine through and grab the attention of new potential learner drivers.
6. Online forum activity. Use the free time to join a learner driver forum, and start giving advise to test candidates, you have setup a signature with your website url so people can also visit and find out more about the services you offer. If you are consistent with your activity, people will be willing to recommend or try you out.
Being a good teacher is just a small part of the things required to run a successful driving school business, marketing your services is just as important especially in the early years, as it will be a long time before you get a steady flow of recommendations coming in from those you have helped to pass.
So I ask again what driving instructor marketing or advertising have you done to grow your business today?
Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts
Dont lose driving school website
Having set up one of your most important school online marketing tools, you need to ensure you don't lose it, which is why I've shown you how to create a £5 driving school website.
One of the reasons why a lot of instructors lose or neglect their websites is due to running costs which can be a bit high if you use the wrong company to design and create it, couple that with the fact that the design company might not optimise your online presence to properly market your driving school.
All marketing costs are tax deductible, but any business owner will always get rid of any costs that they can't justify, so paying large hosting fees for a website that they don't see to be performing is a wise decision as far as they are concerned. As I mentioned in other parts of this blog, the only driving school marketing I do is with my website, and it works for me, and there is no reason why it can't do the same for you too if you follow the advice given in the various articles onn this site.
I'm just going to show you another reason why keeping your website is important.
A learner driver who passed their test, wrote about it in their blog, and recommended their instructor, adding a link to the instructors website (note the poor anchor text 'go to his website'). In December 2008 when this post was made, the website was up and running, however today, the driving school website is no longer there, while the phone number is also there, not many people will call, but a lot will click on the link. What a wasted business oportunity, if only they knew how to get a good online presence for a reasonable fee.
Additional Reading
Reasons for school website.
One of the reasons why a lot of instructors lose or neglect their websites is due to running costs which can be a bit high if you use the wrong company to design and create it, couple that with the fact that the design company might not optimise your online presence to properly market your driving school.
All marketing costs are tax deductible, but any business owner will always get rid of any costs that they can't justify, so paying large hosting fees for a website that they don't see to be performing is a wise decision as far as they are concerned. As I mentioned in other parts of this blog, the only driving school marketing I do is with my website, and it works for me, and there is no reason why it can't do the same for you too if you follow the advice given in the various articles onn this site.
I'm just going to show you another reason why keeping your website is important.
A learner driver who passed their test, wrote about it in their blog, and recommended their instructor, adding a link to the instructors website (note the poor anchor text 'go to his website'). In December 2008 when this post was made, the website was up and running, however today, the driving school website is no longer there, while the phone number is also there, not many people will call, but a lot will click on the link. What a wasted business oportunity, if only they knew how to get a good online presence for a reasonable fee.
Additional Reading
Reasons for school website.
Red Driving School Tv Advert
Anyone currently living in the UK would at one time or the other seen the Red driving school TV advertisment encouraging people to become instructors. This has been a very successful marketing campaign for the organisation, otherwise they would not continue to spend the large amounts of money they do putting adverts on TV, as we all know it is not cheap promoting your business on national television.
The point I'm trying to make is that every driving school owner needs to find the best way of marketing their services to their target audience and must monitor those adverts to make sure you are getting good value for money. The other thing is if it works, then you need to continue to do it.
Coca Cola is the world's leading coke drinks brand, and they still continue to place adverts in various media just as Red driving school continues to advertise on TV depiste the fact that they haven't changed the advert itself for almost a year!
Someone will not necessarilly take driving lessons with you the first time they see your fancy driving school car graphics, but if they see it about 3 or 4 times, that might do the trick. The same thing with your instructor website, it would take multiple visits sometimes to get the pupils to sign up to you, so you have to keep promoting it day in day out.
Learn from the Red driving school tv marketing adverts, many of you might be fed up with seeing them, but each time they are shown, another person pickups up the phone, and calls them, probably ending in another training course sale.
The point I'm trying to make is that every driving school owner needs to find the best way of marketing their services to their target audience and must monitor those adverts to make sure you are getting good value for money. The other thing is if it works, then you need to continue to do it.
Coca Cola is the world's leading coke drinks brand, and they still continue to place adverts in various media just as Red driving school continues to advertise on TV depiste the fact that they haven't changed the advert itself for almost a year!
Someone will not necessarilly take driving lessons with you the first time they see your fancy driving school car graphics, but if they see it about 3 or 4 times, that might do the trick. The same thing with your instructor website, it would take multiple visits sometimes to get the pupils to sign up to you, so you have to keep promoting it day in day out.
Learn from the Red driving school tv marketing adverts, many of you might be fed up with seeing them, but each time they are shown, another person pickups up the phone, and calls them, probably ending in another training course sale.
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