Dont lose driving school website

Having set up one of your most important school online marketing tools, you need to ensure you don't lose it, which is why I've shown you how to create a £5 driving school website.

One of the reasons why a lot of instructors lose or neglect their websites is due to running costs which can be a bit high if you use the wrong company to design and create it, couple that with the fact that the design company might not optimise your online presence to properly market your driving school.

All marketing costs are tax deductible, but any business owner will always get rid of any costs that they can't justify, so paying large hosting fees for a website that they don't see to be performing is a wise decision as far as they are concerned. As I mentioned in other parts of this blog, the only driving school marketing I do is with my website, and it works for me, and there is no reason why it can't do the same for you too if you follow the advice given in the various articles onn this site.

I'm just going to show you another reason why keeping your website is important.
A learner driver who passed their test, wrote about it in their blog, and recommended their instructor, adding a link to the instructors website (note the poor anchor text 'go to his website'). In December 2008 when this post was made, the website was up and running, however today, the driving school website is no longer there, while the phone number is also there, not many people will call, but a lot will click on the link. What a wasted business oportunity, if only they knew how to get a good online presence for a reasonable fee.

Additional Reading
Reasons for school website.